Winter Olympic Ratings = A Hit for Troubled NBC

You have to wonder if NBC wouldn't try an image campaign during the Games... after all the troubles of late.
From the New York Times
NBC’s coverage of the Winter Olympics in Vancouver lifted the network to No. 1 in the ratings on Sunday. According to Nielsen’s estimates, NBC’s four hours of prime-time coverage drew an average of 26.3 million viewers, easily leading the night, but down from an impressive 32.6 million who tuned in to the opening ceremony on Friday, the most for a non-United States Winter Olympics since the 1994 opening ceremony (the year of Tonya Harding and Nancy Kerrigan).


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