Advertising Age ponders whether CBS News is giving Katie Couric another shot at viewers with a new promotional spin. Here's a paragraph from the article.
"Experience You Can Trust," under a picture of Ms. Couric, was the slogan in an ad for the CBS Evening News that ran in USA Today last week. The ad also used quotes from various newspaper and online reviews to talk about the "impressive" and "poignant" reporting on the newscast
Check out the full story here. There's some good analysis about her Q score. In fact, she is more polarizing now than ever before.
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Tuesday, December 11, 2007
CBS Gives Katie Couric Another Chance?
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